2005
Chris Bennett launches
97th Floor in his basement
2012
Expands offices & hires
10th employee
2015
Implements a results-only
work environment (ROWE)
2020
Launches V1 of Palomar, the
patent-pending digital
marketing software suite
2025
Introduces AI Search Optimization, helping enterprise brands rank in LLMs like ChatGPT and Perplexity with GEO-driven strategy.
2009
Lands first set of enterprise
clients: Adobe, Wells Fargo
and Lynda
2014
Expands services to
full-funnel: Ads, SEO, Content
and Design
2018
Organizes first Mastermind, an
annual marketing leadership
conference.
2023
Celebrates 10 years
maintaining a 93%+ client
retention rate