• Marketing VPs and CMOs • Content Strategist and Directors
Segmenting B2B audiences by industry is a great way to demonstrate empathy and gain trust with your audience through tailored content and personalized solutions.
In practice, it’s more complicated. Industry segmentation can stretch teams thin, risk overpromising, and even feel insincere to our intended audience.
It demands in-depth product knowledge, a deep understanding of each audience, a flexible sales team, and substantial marketing resources to pull it off.
Paxton and Rick Galán from BILL discuss the best way to approach industry segmentation and the audience research that makes it truly effective.
What you'll learn
• How to decide what industries to focus on
• The best customer research strategies to inform messaging
• How to successfully target multiple industries without burning out
Featured Speakers
Rick Galan
SVP of Growth Marketing at BILL
Paxton Gray
CEO of 97th Floor
More podcasts coming soon
FAQs
The Campaign is a live podcast series created specifically for B2B CMOs, VPs of Marketing, Directors of Marketing and anyone who operates in Demand Generation.
Each episode of The Campaign is 30 minutes long.
Everyone who registers for the event will receive a full recording sent to their emails after it is wrapped up. Whether you can make it or not, register and we'll get it to you.
Most of our work is a custom mix of marketing strategies catered to our clients' unique growth goals. While you can learn about each of our Services on our website, fill out a our "Let's Talk" form and we'll hold a short call to get to know you.
