When the premier cruise line approached 97th Floor to become the top Alaskan cruise line, we knew that traditional keyword-focused SEO wouldn't suffice. Search engines now evaluate brands holistically through E-E-A-T, requiring a comprehensive content strategy that engages audiences at every funnel stage.
To help Google and LLMs understand our client as the best option for Alaskan cruises, we shifted from targeting individual keywords to building comprehensive topic clusters. This created a network of interlinked content that demonstrates subject matter expertise while helping search engines understand content relationships and site architecture.
We strengthened on-page SEO elements and implemented strategic internal linking to establish interconnectedness between cluster content, ensuring all supporting pages link back to their respective pillar pages.
Deliverables
This growth reflects the impact of well-structured, high-intent content being surfaced prominently by AI tools—a strong signal that our content is recognized as authoritative and relevant.
