The Advertising Agency for Maximizing ROI

97th Floor is a digital advertising agency laser-focused on high-impact performance. We create cross-channel campaigns built to convert and scale, driven by strategy, creativity, and relentless optimization.

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Our Digital Advertising Services

Search Engine Marketing

Over-the-Top (OTT) Advertising

Account-Based Marketing

Programmatic Advertising

Out-of-Home (OOH) Advertising Campaigns

Social Media Marketing & Advertising

AI-Optimized Advertising

This high-intent digital advertising channel demands a smart strategy and constant refinement. As a Google Ads Premier Partner in the top 3% of all companies in the U.S., we build and manage search advertising campaigns across Google, Bing, Quora, and more.
Our advertising agency uses advanced audience targeting, machine learning models, and real-time data to optimize every dollar spent. Our SEM strategies are built to drive visibility, conversions, and maximum impact.

We go beyond traditional ad formats with streaming and connected TV advertising that drives real audience engagement. Our OTT/CTV campaigns reach your audience across digital media platforms like Peacock, Hulu, NBCU, and MNTN, while amplifying the rest of your digital marketing efforts. Our campaigns use precise targeting and immersive ad experiences to drive higher engagement and conversion rates.

At 97th Floor, we reach key decision-makers at high-value accounts with a personalized experience. Working with partners such as RollWorks, 6sense, and Terminus, our tailored strategies qualify and prepare leads for the buying stage, enabling your sales team to close deals more efficiently. By integrating advanced analytics and real-time insights, we ensure your marketing efforts are precisely targeted and highly effective. This approach drives engagement and accelerates the sales cycle, leading to sustained business growth.

Our agency crafts tailored strategies using diverse ad types, including display, video, native, audio, and in-game, to reach your audience across digital platforms. Our expertise ensures maximum ROI for your digital advertising investments in platforms such as AdRoll, Google, NBCU, and YouTube. We use advanced targeting techniques and real-time optimization to create impactful ad experiences that resonate with your audience and drive meaningful engagement.

Bridge the gap between digital and real-world experiences and meet your audience wherever they are: airports, taxis, grocery stores, doctor's offices, and more. Working with NBCU, ReachTV, and Firefly, our agency is committed to measuring the success of these campaigns by their impact on your bottom line. By integrating advanced tracking and analytics, we provide transparent and actionable insights, ensuring that every campaign drives significant and measurable business outcomes.

Our focus on personas and customer journey mapping helps your brand connect with the right audience at the right time, whether they’re on Meta (Facebook & Instagram), LinkedIn, Pinterest, Reddit, TikTok, or X (formerly known as Twitter). Collaborating across teams, our experienced designers, content marketers, and ad specialists conduct A/B tests and analyze results for social campaigns to drive continuous improvement. These insights refine targeting strategies and optimize creative content to ensure maximum engagement and conversion rates.

We design advertising strategies layered with AI and machine learning models. We use AI to build automated bidding, predictive targeting, and more. Our focus on adapting with our industry means campaigns that continually adapt, audience segments that sharpen with every click, and performance that gets stronger week over week.

For our clients, this means faster wins, lower costs per acquisition, and a sharp competitive edge.

Search Engine Marketing

This high-intent channel demands a strategic approach and ongoing maintenance. As a Google Ads Premier Partner, we rank among the top 3% of all US companies using Google Ads. Our teams also manage search ads on platforms such as Bing and Quora. Our expertise ensures your brand stands out and grows fast.

Over-the-Top (OTT) Advertising

We go beyond traditional channels to engage your audience through streaming and connected devices on platforms such as NBCU, Peacock, Hulu, and MNTN. Our OTT/CTV campaigns create a halo effect for your brand, enhancing the performance of all other marketing efforts.

Account-Based Marketing

At 97th Floor, we reach key decision-makers at high-value accounts with a personalized experience. Working with partners such as RollWorks, 6sense, and Terminus, our tailored strategies qualify and prepare leads for the buying stage, enabling your sales team to close deals more efficiently.

Programmatic Advertising

Our agency crafts tailored strategies using diverse ad types, including display, video, native, audio, and in-game, to reach your audience across digital platforms. Our expertise ensures maximum ROI for your digital advertising investments in platforms such as AdRoll, Google, NBCU, and YouTube.

Out-of-Home (OOH) Advertising Campaigns

Bridge the gap between digital and real-world experiences and meet your audience wherever they are: airports, taxis, grocery stores, doctor's offices, and more. Working with NBCU, ReachTV, and Firefly, our agency is committed to measuring the success of these campaigns by their impact on your bottom line.

Social Media Marketing & Advertising

Our focus on personas and customer journey mapping helps your brand connect with the right audience at the right time, whether they’re on Meta (Facebook & Instagram), LinkedIn, Pinterest, Reddit, TikTok, or X (formerly known as Twitter). Collaborating across teams, our experienced designers, content marketers, and ad specialists conduct A/B tests and analyze results for social campaigns to drive continuous improvement.

AI-Optimized Advertising

We design advertising strategies layered with AI and machine learning models. We use AI to build automated bidding, predictive targeting, and more. Our focus on adapting with our industry means campaigns that continually adapt, audience segments that sharpen with every click, and performance that gets stronger week over week.

For our clients, this means faster wins, lower costs per acquisition, and a sharp competitive edge.

Let’s Build Your Marketing Strategy

No cookie-cutter pitches from us! We build custom strategies based on each of our clients’ unique goals. Here’s what you can expect from 97th Floor:

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A consistent, dedicated team of marketers

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Writers, advertisers, SEOs, and designers experienced in Cybersecurity

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Unparalleled audience research capabilities (with our own patented tech)

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KPIs tracked and reported consistently, the ones you care about most

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Campaigns launched within 2 weeks of kick-off

Fill out the form and let’s start with a 30-minute discovery call.

Top-Performing Campaigns

Check out these examples of how we worked with top brands to up their digital advertising game.

Amplifying Algorithmia's Demo Sign-Ups by 577%, while Cutting Costs by 42%

Healthy Returns for Vida with Historic Engagement and Purchase Volumes

Ascend.io Ingests Record Leads and Demo Requests with a Full-Funnel Digital Strategy

AI Advertising Strategies to Scale With Precision

AI optimization is built into the backbone of our advertising agency. At 97th Floor, we use AI to dynamically segment audiences, automate bid strategies, generate predictive models, and continuously optimize creative performance across 20+ ad platforms.

We leverage machine learning for media mix modeling, next-best-action algorithms, and anomaly detection to catch underperformance before it impacts ROI. From programmatic display to paid search and OTT, our AI-powered workflows reduce waste, speed up iteration cycles, and maximize performance at scale.

Every model we use is human-reviewed, A/B validated, and tuned for conversions, revenue, and long-term growth.

What is Digital Advertising?

Digital advertising refers to promoting products or services using digital channels such as websites, social media, search engines, mobile apps, and email. This approach leverages the internet to reach and engage a targeted audience effectively. Unlike traditional advertising methods, digital advertising allows businesses to connect with potential customers in more personalized and interactive ways.

Why Does My Organization Need Digital Advertising?

Precision Targeting: Digital advertising allows you to precisely target your audience based on demographics, interests, behavior, and more. This precision ensures that your ads reach the most relevant potential customers, maximizing the effectiveness of your marketing spend.

Measurable Results: Unlike traditional advertising, digital advertising provides detailed analytics and performance metrics. You can track clicks, impressions, conversions, and other key performance indicators (KPIs) in real time, allowing for continuous optimization of your campaigns.

Cost-Effective: Digital advertising often proves more cost-effective than traditional methods. With options like pay-per-click (PPC) and cost-per-thousand-impressions (CPM), you can control your budget and only pay for the results you get.

Flexibility and Scalability: Digital advertising campaigns can be easily adjusted and scaled according to performance and changing business goals. This flexibility allows you to respond quickly to market trends and consumer behavior.

Engagement and Interaction: Digital ads can be interactive, encouraging engagement from users. This engagement can lead to higher brand awareness and loyalty as customers interact with your content and share it within their networks.

Data-Driven Insights: Digital advertising generates a wealth of data that can be used to gain insights into customer behavior, preferences, and trends. These insights can inform future marketing strategies and help businesses make more informed decisions.

Why choose 97th Floor?

As a results-driven advertising agency, we deliver tailored digital advertising services across 20+ platforms. Our team fuses data, creativity, and audience targeting to create marketing campaigns that drive performance and profitability.

We know your ad dollars are precious. And when you invest with an agency for ad management and creation, we’d expect you to have some pretty high standards. That’s why our ad specialists are trained to couple clear data with responsive and creative optimizations to deliver the highest ROI for our clients. Building custom ad strategies, our teams have the capabilities to run ads across over 20 platforms to find your audience where they are with messaging and creative that they can’t ignore.

Digital Advertising’s Role Within Great Marketing

At 97th Floor, we believe that three qualities predict Great Marketing: empathy, innovation, and profitability. Each is deeply ingrained in our advertising services.

Empathy: Optimizing for real, human people will always (eventually) win out in the digital advertising landscape, so we dive deep into customer research—who your buyers are, the challenges they face, and where your brand fits. Marketing without a solid connection to the audience means taking your shot at ROI blindfolded.

Innovation: The best digital advertisers are constantly on the move to stay on par with the ever-evolving tools they work with. Although digital advertising requires technical expertise, it shouldn't suffer from a lack of experimentation and calculated risk-taking. To get unprecedented results, we take unprecedented action.

Profitability: The bottom line has its name for a reason. Great marketing answers to profit, and high ROI is an advertiser’s bread and butter. While advertising requires us to analyze various metrics and KPIs, great marketers hold themselves accountable to sustainable, consistent revenue growth to help companies achieve profitability.

Advertising FAQs

How does digital advertising differ from traditional advertising?

Digital advertising leverages online platforms and technologies to reach target audiences, whereas traditional advertising typically involves offline channels like television, radio, print, and outdoor media.

Why is digital advertising important for businesses?

Digital advertising offers businesses a cost-effective way to reach a highly targeted audience, track campaign performance in real time, and adjust strategies quickly based on data insights. It also allows for precise audience targeting and personalization.

What does a digital advertising agency do?

An advertising agency helps businesses grow by creating and managing campaigns across platforms like Google, Meta, YouTube, OTT, Bing/Microsoft, and more. At 97th Floor, we design strategies tailored to your goals, blending creative, media, and data for measurable performance. Hop on a call with us to see what we can do for your brand, or explore our entire toolbox of digital marketing services.

How do your advertising strategies adapt to changes in AI and automation?

Our strategies integrate AI tools for predictive bidding, copy testing, and audience targeting. We stay ahead of platform updates and algorithm shifts to keep your campaigns competitive and cost-effective.

How can a digital advertising agency help my business?

A digital advertising agency specializes in developing and executing effective strategies tailored to your business goals. They have expertise in leveraging various digital channels, optimizing ad campaigns, and maximizing ROI.

What role does a website play in digital advertising?

Your website is the foundation of all digital advertising. It’s where your ads drive traffic, where conversions happen, and often where your brand is first experienced. A fast, mobile-friendly, and SEO-optimized site supports not just paid ads, but also AI SEO strategies, content marketing campaigns, and long-term organic growth. At 97th Floor, we make sure your site is built to capture and convert across every channel.

How can I measure the success of my digital advertising campaigns?

Key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS) are commonly used to measure the success of digital advertising campaigns. Tracking these metrics allows advertisers to evaluate campaign performance and make data-driven optimizations.

The Advertising Agency for Maximizing ROI