Start from the top with a great strategy that’s specifically designed for you. We develop comprehensive PPC strategies tailored to your business goals and competitive landscape. From initial research to long-term planning, our specialists create campaigns that align with your enterprise objectives and deliver measurable results.
Targeting the right keywords is how we get your message to your customers. Our team picks out high-value keywords and manages ongoing keyword performance to make sure your campaigns reach the right audience. We optimize our strategies for search intent, seasonal trends, and long-tail opportunities, so your company gets quality traffic.
One of the tricks to successful PPC is knowing how to manage your bidding effectively. At 97th Floor, we use sophisticated bid strategies that balance cost-efficiency with performance. We maximize ad placements while controlling CPC and CPM across multiple channels.
We offer A/B and multivariate ad testing to determine what formats and messages will be the most effective with your audience and give you the most engagement. Our data-driven approach is all about helping your ads resonate with target audiences and improve click-through and conversion rates.
While getting more clicks is certainly helpful, you need great landing pages to hook readers and drive conversions. Our team will help you create beautiful and engaging pages, from the layout to the messaging, to convert website visitors into customers for maximum ROI.
Find your customers where they are. Our targeting strategies ensure your ads reach the right people in the right places. We use demographic, geographic, and behavioral data and research to increase your campaign’s engagement and increase the likelihood of conversion.
Step into the future with AI optimization options. Our AI tools help anticipate trends, take care of repetitive tasks, and uncover opportunities that might otherwise go unnoticed—with the goal of keeping your company ahead of the curve.
Worried about how to use your budget for the best ROI? Our specialists will take care of budget allocation and put your investment into the best campaigns, channels, and audiences. In return, you get a high ROI.
See your results come to life with transparent, actionable reports that have insights tailored to your business objectives. We dive into your PPC strategy’s performance to see what’s working well and where there are opportunities for more wins.
PPC (pay-per-click) management is the process of planning, executing, and optimizing paid search and display advertising campaigns. It involves strategy, keyword research, ad creation, bid management, and performance tracking to ensure your campaigns deliver high-quality traffic and measurable ROI.
PPC charges you only when someone clicks on your ad, making it performance-based. CPM, or cost-per-thousand-impressions, charges for every 1,000 times your ad is shown, regardless of clicks. PPC is typically used for direct response and conversions, while CPM is often used for brand awareness campaigns.
Results can vary depending on your competition and campaign complexity. Typically, campaigns begin generating measurable traffic within the first few weeks, while significant optimization insights and ROI may take 1–3 months of data-driven adjustments.
Effective PPC management combines strategic planning, continuous optimization, and advanced analytics. A strong service will include keyword research, bid management, A/B testing, audience targeting, landing page optimization, and clear reporting to ensure campaigns are efficient, scalable, and results-driven.
Yes. Our PPC audits evaluate your current campaigns for keyword effectiveness, ad performance, targeting precision, budget allocation, and ROI. We provide actionable recommendations to improve results and align campaigns with your enterprise goals.
We continuously monitor updates from Google, Bing, and major social platforms. Our team leverages industry insights, ongoing training, and AI-driven tools to adapt strategies quickly, ensuring campaigns remain compliant, optimized, and ahead of competitors.
Budgeting depends on goals, industry competition, and desired reach. We help enterprises determine optimal daily and monthly spend, allocate across campaigns and channels, and adjust based on performance data to maximize ROI while controlling costs.
Campaigns should be reviewed regularly—weekly for performance checks, monthly for optimizations, and quarterly for strategic overhauls. Continuous testing and updates help maintain relevance, improve engagement, and respond to changes in audience behavior and platform algorithms.
