Secure High Value Leads in Industrial & Manufacturing

In industrial and manufacturing, low quality leads are the most expensive thing you'll buy. We have two decades of experience working with these complex audiences and long sales cycles, driving only the most valuable leads for our clients. Here's how we're killing it with the unique demands of industrial manufacturing.

Let’s Build Your Strategy
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We Know What Works

One of the unique parts of your industry is your constant need for multiple buyer personas. Plus, yours are some of the most specific personas out there – and your marketing efforts need to fit with each perfectly, accounting for different lead times, sales cycles, and campaign strategies. Quite the challenge, eh?

With extensive experience in the industry, battle-tested methods, and a healthy dose of innovation, our team at 97th Floor knows how to find the secret recipe you need to make all that happen. Your personas are specific, but we are too.

Through careful research and collaboration with your internal team, we’ll fine-tune your buyer journey and strategies to find the perfect combination you need to knock out the competition.

Marketing Services for Growth in Industrial

We’re not your ordinary full-service marketing agency. Our services are specialized to your needs. And, we’re really good at what we do.
Advertising
Effective advertising in the industrial sector requires a complete understanding of your target market and their unique challenges, motivations, and pain points. We craft eye-catching ads that speak directly to your audience and stand out from the other messaging they deal with on the daily. We take pride in our expertise in getting your ads to the right people at the right time, driving high-quality leads, and getting you the most out of your budget.
SEO
93% of all purchases begin with a search engine like Google or Bing, making high ranking on the SERPs an obvious part of your marketing strategy. This is especially true for your B2B personas, who often make up to 12 or more searches before engaging on a specific site. Industrial companies like yours make big strides in answering specific queries with long-tail keywords, working your way up the SERPs as you go. Our SEO specialists use proven techniques to optimize your website and content with thorough research-based technical SEO strategies to help your business rank and get visible to your target audience.
Design
Even in the industrial arena, pretty things matter. Your website is usually the first impression potential customers have of your business. Our design team creates visually appealing, user-friendly websites that reflect your brand’s identity and values. We focus on providing an intuitive user experience that guides visitors through your services and subtly encourages them to take action.
Content
Your pipeline involves many moving parts and requires multiple points of contact to make conversions happen. Your personas have questions to answer and concerns to address before they make the decision to buy – content is the best tool to develop a sense of trust in your brand. We’ll help you publish content that resonates perfectly with your target audience, whether it's blog posts, articles, or social media updates. Our content team will make sure your content is optimized for SEO and designed to build credibility with your audience.

General Kinematics & 97th Floor | A Marketing Case Study

Let's Build
Your Marketing
Strategy

No cookie-cutter pitches from us! We build custom strategies based on each of our clients’ unique goals. Here’s what you can expect from 97th Floor:
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A consistent, dedicated team of marketers
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Writers, advertisers, SEOs, and designers with years of experience
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Unparalleled audience research capabilities (with our own patented tech)
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KPIs tracked and reported consistently, the ones you care about most
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Campaigns launched within 2 weeks of kick-off
Fill out the form and let’s start with a 30-minute discovery call.
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Industrial FAQ

An industrial marketing agency specializes in promoting products and services within the manufacturing and construction sectors. We understand the unique challenges and opportunities in this industry, enabling us to create tailored marketing strategies that drive engagement and growth for your business.
Absolutely! Digital advertising can significantly increase your brand's visibility, reach your target audience, and generate high-quality leads. By leveraging platforms like Google Ads, LinkedIn, and industry-specific forums, we ensure your message reaches the right people at the right time.
Very. A well-optimized website can improve your search engine rankings, making it easier for potential clients to find you. By targeting industry-specific keywords and optimizing your content, we help you attract more organic traffic and generate more leads.
Optimizing an industrial website for search engines involves several steps, including keyword research, on-page optimization (like title tags, meta descriptions, and content), improving site speed, mobile optimization, and building high-quality backlinks. Our team ensures that your website meets all these criteria to improve its search engine ranking.
In the industrial sector, technical content like whitepapers, case studies, product demos, and how-to guides are most effective. These types of content demonstrate your expertise, provide value to your audience, and help establish your brand as a thought leader in the industry.
Content marketing is a great tool for industrial businesses because it educates potential customers about your products and services, addresses common concerns, and builds trust. High-quality, informative content can drive organic traffic to your website and convert visitors into leads by providing valuable information that helps them make informed decisions.
Email marketing is a powerful tool for nurturing leads and maintaining relationships with your clients. By sending targeted, valuable content directly to their inbox, you can keep your audience informed, engaged, and more likely to convert into loyal customers.
We use a combination of analytics tools and marketing performance indicators to measure the success of your digital marketing campaigns. Metrics like website traffic, lead generation, conversion rates, and ROI provide valuable insights into what’s working and where improvements can be made.
A mobile-friendly website makes sure your content is accessible and easy to navigate on any device. With more decision-makers using smartphones and tablets to research and make purchasing decisions, a responsive website is crucial for providing a seamless user experience and capturing leads.
Improving your online presence involves a multi-faceted approach: optimizing your website for search engines, creating valuable content, engaging on social media, and investing in targeted advertising. We help you develop a comprehensive digital marketing strategy tailored to your industry to enhance your visibility and attract more clients.