Your Construction Equipment Marketing

Running a construction equipment business is easy! … said no one ever.

You’ve got a full plate, with the whirlwind of inventory management and constantly changing industry regulations, not to mention the urgency to stand out from smaller start-ups stepping on your turf.

Considering all this, you shouldn’t need to worry about marketing. That’s where we come in. With nearly two decades in the game, our team of experts is here to help you beat the competition with marketing strategies tailored just for construction firms like yours. Sit back and relax, we’ve got you covered.

Let’s Build Your Strategy
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Services for Successful Construction Equipment Marketing

Let’s face it – running a construction equipment business means juggling a lot of responsibilities. You don’t need the extra headache of creating a marketing strategy that hits the sweet spot of communicating your value and targeting your ideal customers AND generating qualified leads. Our team is here to help you dominate your market with marketing strategies crafted specifically for the construction equipment industry.
Advertising
No marketing strategy is complete without powerful advertising. Every company has a story to tell– it’s all about telling it in the right way, to the right audience, at the right time. Good news for you, we know exactly how to do it. Our advertising specialists, experienced with construction equipment brands, will help you reach a wider audience and drive valuable traffic to your website. With our tried-and-true strategies and a dash of devious creativity, we’ll continuously monitor and tweak your custom campaigns to ensure you get the best return on investment.
SEO
Recent polls say the construction industry is rapidly trending towards more complex online marketing strategies– we won’t let your company fall behind. We’ll craft SEO strategies optimized for local traffic, emphasizing long-tail keywords highlighting your company’s best qualities, to keep you at the top of the SERPs. With years of experience assisting in the construction equipment arena, we’ll conduct thorough keyword research to make your brand visible to your ideal audience.
Design
First impressions matter, even in the construction equipment world. Your buyer personas want to see professionalism and reliability before they even think about converting, and good design does the job of conveying it. Our creative design team are pros at crafting visually appealing, unique, user-friendly content, built to reflect your brand's identity and values and help you stand out.
Content
In the Construction Equipment industry, quality content is how you’ll develop trust and credibility with potential customers and get them moving through the lower pipeline. Our content creators develop informative and compelling content that addresses your ideal customer’s pain points and questions. Whether it’s blog posts, articles, how-to guides, or case studies, we ensure your content is optimized for SEO and designed to position your brand to an advantage against the competition.

General Kinematics & 97th Floor | A Marketing Case Study

Let's Build
Your Marketing
Strategy

No cookie-cutter pitches from us! We build custom strategies based on each of our clients’ unique goals. Here’s what you can expect from 97th Floor:
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A consistent, dedicated team of marketers
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Writers, advertisers, SEOs, and designers with years of experience
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Unparalleled audience research capabilities (with our own patented tech)
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KPIs tracked and reported consistently, the ones you care about most
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Campaigns launched within 2 weeks of kick-off
Fill out the form and let’s start with a 30-minute discovery call.
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Construction Equipment FAQ

A marketing agency can help your construction equipment business grow by implementing strategies like SEO to improve online visibility, creating targeted advertising campaigns to reach more customers, designing a user-friendly website to convert visitors into leads, and producing engaging content to establish your authority in the industry.
SEO (Search Engine Optimization) involves optimizing your website and content to rank higher in search engine results. This is important for construction equipment companies because it increases online visibility, making it easier for potential customers to find you when they search for equipment.
We create effective advertising campaigns by understanding your target audience, developing compelling ad copy, and using platforms like Google Ads, Facebook, and Instagram. We continuously monitor and adjust the campaigns to ensure optimal performance and ROI.
We create various content types, including blog posts, articles, infographics, videos, and more. This content addresses customer questions, showcases your expertise, and improves your website’s SEO.
We measure success using key performance indicators (KPIs) such as website traffic, lead generation, conversion rates, and return on investment (ROI). We provide regular reports and analyses to keep you informed about your marketing campaigns’ performance.
Yes! Local SEO focuses on improving your visibility in local search results. This includes optimizing your Google My Business profile, managing local listings, and creating locally relevant content to attract customers in your service area.
The timeline for seeing results varies based on the strategies implemented. SEO efforts typically take several months to show significant improvements, while advertising campaigns can generate leads more quickly. We provide a realistic timeline and regular progress updates.
Our process starts with a thorough analysis of your business, competitors, and target audience. We develop a customized marketing plan that includes SEO, advertising, content creation, and design. We implement the plan, monitor its performance, and make necessary adjustments to ensure success.
Yes, while we specialize in construction equipment marketing, we also serve industries like home services, cybersecurity, and more.