About National Funding
National Funding is a leading financial services company specializing in providing small and medium-sized businesses with tailored financing solutions.
Problem
Following a Google algorithm update, National Funding lost great rankings for focus keywords in their space such as “bad credit business loans.” They approached 97th Floor to reclaim rankings vital for generating new leads.
Strategy
97th Floor implemented a holistic SEO strategy to fully optimize National Funding’s pages for keyword searches. Their tactics included:
- Internal link Audits
- Cannibalization Audits
- Minimal Content Optimizations
- Backlink Profile Audit
- Disavow file updated
- Backlinks
- Adding a main navigation bar link
Results
The implemented strategy successfully restored and significantly enhanced rankings for crucial keywords— including "bad credit business loans" ranking #1. These rankings resulted in increased sessions and leads for National Funding.
