About Packd
Packd is a travel service offering pre-paid mailer bags to send your vacation clothes home, leaving more room for all the stuff you find along the way.
Problem
Packd targets two main audiences: business travelers and families. They needed to reach these audiences while they were experiencing the pain point that Packd solves.
The Strategy
97th Floor launched digital OOH ads (both GIF and still images) in four major airports, tailoring the ad copy and creative to each location.
Results
By putting Packd's audience first and experimenting with a new channel, Packd saw incredible results running this campaign even on a small budget.
19% increase in average engagement time on the site
467% increase in purchases from organic;120% increase in purchases from direct
225% increase in revenue!
