8M Solar is a pioneering renewable energy company committed to advancing solar technology. With a focus on innovation and sustainability, 8M Solar strives to provide cutting-edge solar solutions for a greener and more sustainable future.
8M Solar's marketing is very localized, relying on in-person sales and online marketing to target key areas throughout North Carolina. They approached 97th Floor for assistance when their conversions were being negatively impacted by flatlined traffic and declining rankings.
Our SEO strategy for 8M Solar included:
In just 11 months, 97th Floor dramatically enhanced 8M Solar's organic traffic, achieving a 498% increase in web traffic and a 177% rise in quote submissions. Our SEO strategy expanded the company's organic keywords from 1,166 to 3,886, significantly boosting 8M Solar's visibility and market position in the renewable energy sector.
A prominent player in the residential solar industry, Vivint Solar specializes in eco-friendly solutions to deliver sustainable and cost-effective energy to homeowners.
Faced with the challenge of new market competitors, Vivint Solar came to 97th Floor to expand its reach, increase non-branded traffic, and regain market share using digital strategies that could evolve and compound over time.
Our strategy involved a multifaceted approach to enhance their online presence. We focused on targeting intent-based keywords in our blog content and site optimizations to increase non-branded traffic.
Recognizing Vivint Solar's national reach, we implemented local SEO strategies to drive organic inquiries in various locales. A crucial part of our approach was a robust link-building campaign, ensuring the newly created content ranked effectively for the targeted keywords. Our strategy encompassed:
After launching, Vivint Solar's non-branded organic traffic grew from 5% to a third of all visitors. This change, along with a 40% annual increase in overall organic traffic, significantly enhanced revenue, contributing to a marked increase in recurring revenue.
