Our Bing Ads (Microsoft Advertising) campaigns start with thorough keyword research. We get deep into your industry and target audience, identifying the most relevant and high-performing keywords we know will drive traffic to your site. Our objective is to pinpoint keywords that attract clicks and convert customers, making sure every penny of your ad spend is well-invested.
Like it or not, the competition is good at what they do. To help you get ahead in the game, we’ll analyze your competitors' ad strategies to uncover their strengths and expose their weaknesses, pushing your brand toward the top. By understanding what other companies in your space are doing with their time and ad spend—and where they're falling short—we’ll stay on top of new trends and position your ads to consistently outperform the competition.
On Bing, you’re advertising to an older demographic, with 36% of users in the top 25% for household income. Ordinary ad copy won’t be as effective in this space. Our team is experienced in crafting compelling ad copy to address your target audience and play to Bing’s unique differentiators. We focus on delivering clear, concise messages that speak directly to your target audience and, most importantly, compel them to act.
On Bing, traditional bidding strategies won’t cut it. Microsoft is estimated to be about 5 years behind Google as far as automated bid strategy, partially due to lower volumes of traffic. Depending on your objectives, we’ll start with an effective Cost Per Click (eCPC) or an automated strategy and build from there, maximizing ROI. Our dynamic approach adjusts bids based on real-time data to capture the most valuable traffic.
We perform careful conversion tracking and A/B testing with every campaign. Getting a win using Microsoft Advertising can require ultra-specific campaigns, so we’ll continually refine and improve your strategies, driving better results (and revenue) over time.
Our job doesn't end once your campaign is live. We continuously monitor and optimize your ads for peak performance. Our regular, transparent reporting keeps you informed about your campaign’s progress and success. We’ll provide actionable insights and recommendations to keep your Bing Ads strategy at top performance.
